Effective Date: 13 October 2025
Company Registration: Fonedash (Pty) Ltd
Website: https://fonedash.com
Official WhatsApp Line: +27 73 696 5355
Email: support@fonedash.com

1. Introduction

Fonedash (Pty) Ltd (“Fonedash”, “we”, “our”, “us”) values your privacy and is committed to protecting your personal information in accordance with the Protection of Personal Information Act (POPIA), Act No. 4 of 2013, as well as other applicable laws.

This Privacy Policy explains in detail how we collect, use, store, transfer, and disclose your personal information when you:

Visit our website https://fonedash.com
Purchase or enquire about our products via WhatsApp, email, or social media
Use our online payment and financing partners (such as Payfast, Payflex, Mobicred, Yoco, Laybuy, and MoreTyme)
Interact with us at events, promotions, or customer support channels

By using our services or website, you agree to the practices described in this Privacy Policy.

We may update this policy from time to time to reflect changes in legislation, technology, or company operations. We will notify users of significant updates via email, WhatsApp, or on our website.

2. Personal Data We May Collect

We collect and process personal information that is necessary for business operations, service delivery, and compliance with applicable laws.

2.1 Contact Information

This includes details you provide when placing an order, registering, or communicating with us:

Full name and surname
Email address
Mobile phone number or WhatsApp contact
Company name (if applicable)
VAT or business registration number
Physical or delivery address
Identification number (for trade-ins, financing, or verification)

2.2 Usage Data

We collect data on how you interact with our website and digital platforms. This includes:

Pages visited, links clicked, and time spent
Device type, operating system, and browser information
IP address and location (approximate)
Interaction logs from WhatsApp or support chats

This helps us improve the user experience, enhance security, and monitor website performance.

2.3 Payment Details

We process payments securely through third-party providers such as Payfast, Yoco, Payflex, Mobicred, Laybuy, and MoreTyme.
While Fonedash does not store any credit card details, our payment processors may retain limited transaction data for record-keeping and fraud prevention.

2.4 Special Personal Information

Depending on the services requested (such as financing, trade-ins, or device insurance), we may also collect:

Financial information: e.g., income verification or bank account details (for credit applications or refunds)
Criminal information: in limited cases, if required by anti-fraud, trade-in validation, or device blacklist checks (e.g., checking if a device was reported stolen)

All such data is treated as sensitive and processed strictly within the confines of South African law.

3. How We Use Your Personal Data

We use your personal information only for lawful, transparent, and necessary purposes. These include:

3.1 Service Delivery

To process your orders, deliver your purchases, and manage warranty, repair, or trade-in services.

3.2 Billing & Payment Processing

To process payments, handle refunds, verify transactions, and prevent fraud. All payment processing is handled by secure third-party providers compliant with PCI-DSS standards.

3.3 Customer Support & Queries

When you contact us via WhatsApp, email, or live chat, we collect necessary data to identify you and resolve your queries effectively.

3.4 Reviews & Feedback

Information you voluntarily provide in reviews or testimonials on our website or social media platforms may be published publicly with your consent.

3.5 Surveys & Research

We may occasionally request participation in surveys to improve our products and customer service. Participation is always voluntary.

3.6 Marketing & Promotions

With your consent, we may send marketing material via:

Email newsletters
WhatsApp messages
SMS notifications
Social media campaigns

You may opt out anytime by clicking “unsubscribe” or messaging “STOP” on WhatsApp.
Even if you opt out of marketing, we may still contact you about transactions, deliveries, or warranty-related matters.

3.7 Website Analytics & Personalization

We use cookies and analytics tools to understand user behavior, improve functionality, and personalize the online shopping experience.

3.8 Fraud Prevention & Debt Collection

Personal information may be used to verify identity, detect fraudulent activity, recover outstanding payments, or prevent financial crime.

3.9 CCTV & Security Monitoring

If you visit our physical offices or collection points, please note that CCTV surveillance is used for safety, verification, and loss prevention.

4. Cookies and Analytics

4.1 Use of Cookies

We use cookies and similar technologies to:

Remember your preferences and shopping cart
Track website usage and performance metrics
Deliver personalized content and marketing

4.2 Managing Cookies

You can disable cookies in your browser settings, but some website features may not function correctly as a result.

For detailed information, refer to our [Cookie Policy] (link to be inserted).

5. Storage and Transfer of Personal Information

Your personal data may be stored electronically or in physical format, on secure servers within South Africa or internationally (such as cloud platforms).

We may also process your information using third-party providers located outside of South Africa, including:

Payment gateways (Payfast, Yoco, Payflex, Mobicred)
Cloud storage providers (Google, Microsoft, Amazon Web Services)
CRM and marketing platforms

We ensure that these providers comply with POPIA and have adequate data protection standards equivalent to or stronger than South African law.

All transfers are governed by strict data processing agreements that protect your rights and privacy.

6. Sharing of Personal Information

We respect your confidentiality and do not sell or rent personal information.
However, we may share your data under specific, controlled circumstances:

6.1 Trusted Service Providers

We share limited data with:

Payment processors (e.g., Payfast, Payflex, Yoco, Mobicred)
Courier and logistics partners for order delivery
Warranty and repair service providers
IT and software maintenance contractors

Each service provider signs a confidentiality and data protection agreement to ensure your data is handled lawfully.

6.2 Legal and Regulatory Requirements

We may disclose personal information when required by:

Court orders or subpoenas
Regulatory authorities (e.g., SARS, SAPS, ICASA)
To comply with the Consumer Protection Act, POPIA, or Anti-Fraud Regulations

6.3 Business Transactions

In the event of a merger, restructuring, or sale of assets, your data may be transferred as part of the business continuity process — always under lawful protection.

6.4 Security and Fraud Prevention

We may share information with law enforcement or cybersecurity partners to detect, investigate, or prevent illegal activities, including identity theft, credit fraud, or phishing.

7. International Transfers

If personal information is transferred outside of South Africa (for example, via cloud servers or global payment providers), we ensure that:

The destination country has data protection laws substantially similar to POPIA, or
The recipient agrees in writing to comply fully with POPIA principles and maintain secure handling of all information.

No personal information will be transferred without adequate legal safeguards.

8. Your Rights as a Data Subject

Under the Protection of Personal Information Act (POPIA), you have the following rights:

8.1 Access

You can request to know what personal data we hold about you.

8.2 Correction

You may ask us to update, correct, or delete inaccurate or outdated information.

8.3 Data Sharing

You can request a record of which third parties we have shared your data with.

8.4 Objection

You have the right to object to certain forms of data processing (e.g., marketing communications).

8.5 Restriction

You may request that we restrict or limit processing of your personal data under specific circumstances.

8.6 Complaint

If you believe your data has been mishandled, you may file a complaint with the Information Regulator of South Africa:

Information Regulator (South Africa)
Website: https://www.justice.gov.za/inforeg/
Email: complaints.IR@justice.gov.za

Requests are typically processed within 21 days, and we may require identity verification before releasing or amending personal data.

9. Security Measures

Fonedash uses multiple layers of security to protect your information:

SSL encryption for all website traffic
Encrypted databases and cloud storage
Restricted employee access on a need-to-know basis
Regular cybersecurity audits and data backups
Anti-fraud systems integrated with payment gateways

Despite these precautions, no system is 100% secure.
We take all reasonable steps to protect your information but cannot guarantee absolute security against cyberattacks or data breaches.

10. Contact Information

For privacy concerns, data requests, or to exercise your POPIA rights, contact us at:

Fonedash (Pty) Ltd – Privacy Department
📧 privacy@fonedash.com
📞 +27 73 696 5355
🌐 https://fonedash.com